Lori Casselman, is an Executive Advisor at League with a passion for building great teams, driving industry innovation, and maximizing business productivity. At League, Lori has been instrumental in bringing industry expertise and thought leadership to a high growth tech environment, with a focus on driving sales growth, strategic partnerships, and consumer engagement. Lori has over 20 years of extensive corporate leadership and entrepreneurial experience in the healthcare and insurance industries. Before League, she was at Sun Life Financial, where she held several executive roles in the group benefits business. She was also an executive with Buffett & Company where she built one of North America’s first digital health and wellness businesses. Lori is a long-standing industry advocate for organizational culture and employee well-being as core to any progressive business strategy. She is recognized as one of Canada’s foremost industry thought-leaders and has contributed to the development of widely cited publications including the National Wellness Survey and Canadian Health Index. and has held positions on the advisory boards of the Better Workplace Conference, and the Sanofi-Aventis Healthcare Survey. Lori is a member of the Move the Dial advisory to support advancement opportunities for women in technology, and the Tech for Sick Kids fundraising board.