For more than 25 years Joseph Mimran, President of Joseph Mimran & Associates Inc., has been a leading contributor to the fashion and design industry. Recognized universally as having a sharp eye, impeccable attention to detail and insight into emerging trends, Joe is on the forefront of what’s next.
As Creative Director of the Joe Fresh™ brand, Joe is committed to offering women, men and children stylish and versatile looks for every day that are both well-designed and well-priced. Joe personally oversees the design and development of an extensive clothing range, from chic footwear to the latest in outdoor fashions. In addition to apparel and accessories, the Joe Fresh™ brand offers a colorful cosmetics collection.
Joe is intrinsically involved in every step of the Joe Fresh™ creative process from product design to marketing, from finding the right models for an advertising campaign to selecting a store location and design. As focused as he is on the design process, Joe also fully understands the business aspect of retail and has led Joe Fresh™ to become one of the top brands in Canada, with over 330 retail stores in Canada. In 2011, Joe Fresh™ expanded into the United States with seven stores in New York City and the surrounding area. The brand is also available in JC Penney locations in the United States.
Joe’s illustrious career began in 1977 within his family’s dress design and manufacturing business. He astutely identified the need for careerwear for women as they entered the workforce and this forward thinking resulted in the development of several successful brands starting with Alfred Sung. Shortly thereafter he founded Club Monaco and later launched Caban, both sold to Ralph Lauren in 1999.
With his current company, Joseph Mimran & Associates, he continues to keep his finger on the pulse, providing elegant design, inventive product development and deep branding expertise to the apparel, home and entertainment divisions of Loblaw Companies Limited. Joe also currently contributes to the Pink Tartan line of clothing, a luxury sportswear collection designed by his wife Kimberley Newport-Mimran and serves as chair of the Fashion Design Council of Canada.
An avid traveler and art collector, Joe divides his time between Toronto and New York and is the father of four wonderful children.